Boston Consulting Group (BCG) Matrix (DP IB Business Management)
Revision Note
Boston Matrix & the Product Portfolio
The Boston Consulting Group (BCG) Matrix is a tool used by businesses to analyse their product portfolio and make strategic decisions about each product
The matrix classifies products into four categories based on their market share and the market growth rate
Cash Cow
Problem Child/Question Mark
Star
Dog
Diagram: the Boston matrix
By categorising products into these categories, businesses can allocate resources more effectively, optimise their cash flow and develop marketing strategies that align with the product's potential
The Boston Matrix, Cash Flow and Marketing Strategy
Product Type | Explanation | Implications |
---|---|---|
Cash Cow |
|
|
Problem Child/Question Mark |
|
|
Star |
|
|
Dog |
|
|
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