Content Analysis & Case Studies (AQA A Level Psychology)

Exam Questions

8 mins1 question
1a4 marks

A psychologist was interested in finding out whether dream themes differed between males and females, particularly in terms of social interaction. She decided to conduct a pilot study. Twenty undergraduate students (8 male and 12 female) volunteered for the study.

For a six-week period the students were interviewed at 9 am each morning when they arrived at university. Interviewers, who did not know the purpose of the study, carried out and recorded the dream interviews.

Another researcher, who did not know the purpose of the study, carried out a content analysis of the interview data.

Explain how this content analysis could have been conducted.

1b4 marks

The psychologist wanted to assess the reliability of the content analysis.

Explain how the reliability of the content analysis could be assessed.

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