Social psychologists are writing a report about their research into children’s toys. They write, ‘Parents still tend to buy pink for girls. In fact, it is hard to find any adverts aimed at girls that are not ‘pink and fluffy’.
For boys, parents tend to buy more competitive or combat-type toys. Good against evil is a common theme in adverts aimed at boys.
Even at school, playground activities are different. As children get older, boys and girls tend to have more shared interests like music’.
Discuss the influence of culture and media on the development of gender roles. Refer to the report above in your answer.