Multi-store Model of Memory (MSM) (AQA A Level Psychology)
Revision Note
Written by: Cara Head
Reviewed by: Lára Marie McIvor
Sensory register: coding, capacity & duration
The multi-store model of memory (MSM) was proposed by Richard Atkinson and Richard Shiffrin (1968-1971)
MSM describes a system for how memories are made and stored
There are three stores:
Sensory register
Short-term memory
Long-term memory
The stores are linked by processes that enable information to flow from each store
Sensory register
The sensory register (SR) (also referred to as sensory memory) is where all sensory information from the environment passes into or is held
There are five senses that our body detects
Eyes for sight
Ears for sounds
Nose for smell
Tongue for taste
Skin for touch/pressure
There are several registers (stores) within the brain for each of the senses
Coding
Coding is how the memory is stored e.g. acoustic codes, visual codes or semantic codes
Coding in the SR depends on the sense involved, it is therefore modality-specific, e.g.
Iconic memory is the register/store coding for visual information
Echoic memory is the register/store coding for acoustic (sound) information
Coding in the SR depends on the sense involved
Capacity
Capacity refers to how much data can be held in the memory store
The SR has a very high capacity, e.g. the cells in the eye contain over 100 million cells, each storing visual data
Duration
Duration is how long a memory is held within a store
Most sensory information is only held within the SR for milliseconds
This is because the brain receives millions of pieces of information from the SR every second
The brain would find it impossible to retain or give attention to this amount of data, nor does it need to
Attention
Attention is a key process connecting the SR to the short-term memory store (STM)
If attention is paid to the information passing into the SR then it can be passed onto STM
Short-term memory: coding, capacity & duration
Information that enters the short-term memory (STM) is used for present and immediate tasks e.g. for following directions or recalling someone's name immediately after learning it
Coding
Information entering the STM is typically acoustic (Baddeley 1966)
Capacity
The capacity of short-term memory is limited, only a certain number of items can be remembered through the STM
Research (Miller 1956) suggests the capacity of STM is between five to nine items
Miller's 'magic number 7' refers to this capacity (STM can hold 7 items at once + or - 2)
Duration
STM has a limited duration, around 18 seconds (unless the information is rehearsed)
This means that STM is a temporary memory store
Rehearsal
For information to be passed from STM into long-term memory (LTM) it must be rehearsed
Maintenance rehearsal is a surface-level repetition of the information (e.g. repeating a phone number in your head)
Elaborative rehearsal involves deeper processing (e.g. learning lines for a play)
Long-term memory: coding, capacity & duration
Long-term memory is a permanent memory store of past events or items, e.g.
your first day at primary school
a birthday party or celebration
the name of your favourite teacher
To recall information that has passed into LTM it must be accessed and transferred to STM, this is known as retrieval
Coding
Information in LTM is coded semantically (based on meaning)
Capacity
The capacity of LTM is potentially unlimited
Duration
Duration is thought to be for the lifetime of each individual
Items in LTM may be prone to forgetting
Some research suggests that the memory was never actually stored in LTM in the first place i.e. it was displaced from STM
Some LTMs may be unavailable i.e. resistant to retrieval
This means that some memories in LTM decay
Research using brain scanning techniques indicates that STM and LTM may be stored in different brain regions which may explain their differing durations
Evaluation of multi-store model of memory
Strengths
Controlled lab studies on coding, capacity and duration support the theory of having separate memory stores
Baddeley (1966) tested the recall of four groups of participants with different lists of words
Baddeley found that similar-sounding (acoustic) words can get mixed up when using STM, but similar-meaning (semantic) words get mixed up when using LTM
This suggests that there is a clear distinction between STM and LTM
The case study of HM who suffered from epilepsy and underwent brain surgery to correct this, removing his hippocampus
Following this surgery, HM could remember events and some information and details from before the surgery (LTM) but he could not form new memories (STM could not be transferred to LTM)
This adds weight to the argument that the brain uses separate regions or structures for STM and LTM
Limitations
The MSM may be too simple:
Research suggests that STM and LTM are made up of more than one store
The working memory model supports the above idea, as it includes five components of STM
Much of the research into the MSM uses artificial tasks such as recalling a string of digits/letters
Baddeley (1966)used artificial stimuli instead of meaningful material
This suggests there is a limited application to real world memory use
The use of artificial tasks and application means that the study lacks ecological validity
Worked Example
Here is an example of an AO3 question you might be asked on this topic.
AO3: You need to analyse and evaluate key concepts, ideas, theories and research.
Q. Evaluate the multi-store model of memory.
[5 marks]
Model answer:
The MSM has been supported by both lab experiments and single case studies of brain-damaged patients; [1 mark] the results of which have pointed to there being two separate storage facilities for STM and LTM; [1 mark]
The MSM does not explain how it is possible to remember some information without rehearsing it or why rehearsed information can be forgotten; [1 mark]
Research shows that SM, STM and LTM are usually encoded in different forms and also differ in their duration and capacity; [1 mark]
The MSM is an oversimplified account of memory, which does not provide details as to the nature of each memory type; [1 mark]
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