Syllabus Edition

First teaching 2017

Last exams 2026

Gender Schema Theory (AQA A Level Psychology): Revision Note

Exam code: 7182

Laura Swash

Written by: Laura Swash

Reviewed by: Lucy Vinson

Updated on

Gender Schema Theory

An explanation of gender schema theory

  • Gender schema theory (Bem, 1981; Martin and Halverson, 1981) sees gender identity alone as providing children with the motivation to assume gender-consistent behaviour

  • Gender schema theory is different from Kohlberg’s gender development theory, which states that gender constancy by seven years old is necessary for gender-consistent behaviour to emerge

  • A gender schema is a cognitive framework constructed through observation of older children and adults’ gendered behaviour.

  • Developing a gender schema is a process of separating people into two genders and can happen between the ages of two and three years of age

  • Children are socialised into a binary view of gender, as toys, clothes, their parents’ occupations, hobbies, domestic chores and even the ‘he’ and ‘she’ pronouns all vary according to gender

  • By the age of three years old, the child has in-group (my sex) and out-group (opposite sex) schemas:

    • In-group schemas socialise the child into gender-consistent behaviour

    • Out-group schemas are recognised as inconsistent with the child’s in-group and are initially ignored

    • Behaviour that is consistent with the appropriate gender schema is remembered better

  • By the age of six, children stop ignoring out-group schemas and as their cognition develops begin to show an understanding that the opposite sex may want different things from them 

  • Adolescents are more likely to reject the rigid binary view of gender and dress and act in a more androgynous manner

Research which investigates gender schema theory

  • Martin and Halverson (1983) conducted an experiment asking young children under the age of six to recall pictures of people, and found that they recalled more gender-consistent pictures (such as a male footballer) than gender-inconsistent pictures (such as a female lorry driver), supporting the idea of gender schema negatively affecting memory for behaviour that is gender-inconsistent 

  • Todd et al (2016) carried out a naturalistic observation of nursery school age children and toy preferences and the results showed that both boys and girls aged between nine and 32 months showed strongly gender-consistent preferences for toys, suggesting gender identity motivates young children to engage in gender-consistent behaviour

Evaluation of gender schema theory

Strengths

  • Gender schema theory explains why children act in gender-consistent ways years before they reach Kohlberg’s stage of gender constancy, through gender identity leading to socialisation into gender norms

  • Gender schema theory explains why children are more likely to recall and imitate gender-consistent behaviour rather than imitating gender-inconsistent behaviour

Weaknesses

  • Gender schema theory does not fully explain why gender schemas develop in the way that they do, because it focuses too much on cognitive factors and not enough on social factors like parental influence and peer pressure

  • Gender schema theory also cannot explain why some girls may prefer action figures and some boys may prefer dolls

  • Gender schemas lack the same construct validity as general cognitive schemas in that they are internal mental processes that cannot be seen and their development cannot be explained, just described

Issues and Debates

  • Gender schemas are largely formed through exposure to Western gender stereotypes, such as ‘boys play with trucks’ and ‘girls play with dolls’

    • The theory may therefore be culturally biased, assuming that children everywhere internalise the same binary, Western gender roles

  • Gender schema theory suggests that children actively construct their understanding of gender, showing an element of free will in seeking out gender-consistent behaviour

    • However, there is also a deterministic element, as once a gender identity is formed, children are predicted to rigidly conform to in-group behaviours, with less flexibility

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Laura Swash

Author: Laura Swash

Expertise: Psychology Content Creator

Laura has been teaching for 31 years and is a teacher of GCSE, A level and IB Diploma psychology, in the UK and overseas and now online. She is a senior examiner, freelance psychology teacher and teacher trainer. Laura also writes a blog, textbooks and online content to support all psychology courses. She lives on a small Portuguese island in the Atlantic where, when she is not online or writing, she loves to scuba dive, cycle and garden.

Lucy Vinson

Reviewer: Lucy Vinson

Expertise: Psychology Content Creator

Lucy has been a part of Save My Exams since 2024 and is responsible for all things Psychology & Social Science in her role as Subject Lead. Prior to this, Lucy taught for 5 years, including Computing (KS3), Geography (KS3 & GCSE) and Psychology A Level as a Subject Lead for 4 years. She loves teaching research methods and psychopathology. Outside of the classroom, she has provided pastoral support for hundreds of boarding students over a four year period as a boarding house tutor.