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What is meant by minority influence?
Minority Influence occurs when a small group of people or even an individual changes the attitudes/behaviours/beliefs of the majority.
Minority influence is likely to lead to which type of conformity?
a) Identification
b) Compliance
c) Internalisation
c.
Minority influence is likely to lead to internalisation.
The minority has to show full commitment to their message which is difficult because (select two):
a) being in the minority means having to work harder to be heard and taken seriously
b) being in the minority means that most people hate you
c) being in the minority means that you are likely to lose interest in your cause
d) being in the minority takes a lot of effort as it is much easier to be part of the majority
a and d.
The minority has to show full commitment to their message which is difficult because being in the minority means having to work harder to be heard and taken seriously, and it takes a lot of effort as it is much easier to be part of the majority.
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What is meant by minority influence?
Minority Influence occurs when a small group of people or even an individual changes the attitudes/behaviours/beliefs of the majority.
Minority influence is likely to lead to which type of conformity?
a) Identification
b) Compliance
c) Internalisation
c.
Minority influence is likely to lead to internalisation.
The minority has to show full commitment to their message which is difficult because (select two):
a) being in the minority means having to work harder to be heard and taken seriously
b) being in the minority means that most people hate you
c) being in the minority means that you are likely to lose interest in your cause
d) being in the minority takes a lot of effort as it is much easier to be part of the majority
a and d.
The minority has to show full commitment to their message which is difficult because being in the minority means having to work harder to be heard and taken seriously, and it takes a lot of effort as it is much easier to be part of the majority.
Going to extreme lengths to show commitment to a minority cause is known as the .
Going to extreme lengths to show commitment to a minority cause is known as the augmentation principle.
True or False.
Moscovici's (1969) research does not support the consistency theory of minority influence.
False.
The findings showed that in the consistent condition, there was 8.2% agreement with the minority, whereas in the inconsistent condition, agreement decreased to 1.25%.
Flexibility means that the minority should be able to their message and compromise with the majority view.
Flexibility means that the minority should be able to adapt their message and compromise with the majority view.
Nemeth's research involved the 'flexible' condition in which the minority:
a) argued for a low rate of compensation but and did not compromise
b) argued for a low rate of compensation but then compromised to a slightly higher rate
c) argued for a low rate of compensation and then lowered their offer even further
b.
Nemeth's research involved the 'flexible' condition in which the minority argued for a low rate of compensation but then compromised, offering a slightly higher rate.
True or False.
Commitment, consistency and flexibility have real-world relevance.
True.
Commitment, consistency and flexibility have real-world relevance, which means that the theory has good external validity i.e. it can be generalised to real behaviours in real settings.
Both Moscovici and Nemeth's research are low in realism.
Both Moscovici and Nemeth's research are low in mundane realism.
Participants were not involved in a real situation.
Social change is a shift or adaptation in social .
Social change is a shift or adaptation in social norms.
Social norms are the behaviours, attitudes, customs, beliefs, habits people hold.
True or False.
Social change is sudden; it takes place quickly.
False.
Social change is not sudden; it takes place gradually, sometimes without people realising that change is happening.
Which type of social influence is often the driving force behind social change?
a) Majority influence
b) Minority influence
c) Peer group pressure
b.
Often minority influence is the driving force behind social change, e.g. gay rights, the move towards recycling at home.
True or False.
It is important for those in the minority to be flexible in order to bring about social change.
True.
It is important for those in the minority to be flexible in order to bring about social change. This can enable people from the majority to engage in deeper processing of the issue.
When a minority view gains more and more attention and is gradually taken up by the majority, this is known as:
a) The iceberg effect
b) The snowflake effect
c) The snowball effect
c.
When a minority view gains more and more attention and is gradually taken up by the majority, this is known as the snowball effect.
Define social cryptoamnesia.
Social cryptoamnesia occurs when the minority attitudes, behaviours and beliefs become the majority and it's difficult to remember when things were different.
True or False.
There are positive implications for the economy when it comes to social change.
True.
There are positive implications for the economy when it comes to social change.
Accepting minority rights means that the workplace is open to more diverse attitudes and practices which can boost productivity.
Social change happens slowly which is a limitation because:
a) people may become bored of the issue
b) it is difficult to track the progress of social change accurately
c) researchers aren't interested in longitudinal studies
b.
Social change happens slowly which is a limitation because it is difficult to track the progress of social change accurately.
True or False.
The processes of social change is not supported by research evidence.
False.
The processes of social change are supported by Dickerson et al. (1992).
Participants who had made a prior commitment changed their behaviour (conserving water) compared to those who had made no such commitment.