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Define rebranding in the context of place.
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Define rebranding in the context of place.
Rebranding is a policy that manipulates place identity, often driven by specific themes such as culture, art, industry, or sport.
What factors are considered when choosing a place for rebranding?
Places are chosen for rebranding based on:
Housing quality.
Employment opportunities.
Level of deprivation.
Access to services.
True or False?
Gentrification and globalisation are always the primary goals of rebranding policies.
False. Gentrification and globalisation are often by-products of rebranding and regeneration policies.
What is an example of art-led rebranding?
An example of art-led rebranding is the transformation of Margate, a declining seaside town in Kent, into a hip centre for art culture following the opening of the Turner Contemporary Gallery in 2011.
How can major sporting events contribute to place rebranding?
Major sporting events like the Olympics or World Cups can provide opportunities for sport-led rebranding and regeneration by bringing large amounts of investment to an area.
Define external agencies in the context of place manipulation.
External agencies are groups involved in changing place meaning, ranging from those with the most power (like the national government) to those with less power (like community action groups).
What are some methods used by external agencies to adapt place meaning?
External agencies adapt place meaning through advertising campaigns, improvements to the built environment, positive media coverage, tourist material, and social media campaigns.
True or False?
Rebranding always leads to the successful regeneration of a place.
False.
There are examples of both success and failure in rebranding efforts.
What was the Boscombe Spa Village project?
The Boscombe Spa Village project was a £11.3 million sport-led regeneration effort that created Europe's first artificial surf reef to rebrand the south coast location as a surf resort.
How can investment in regeneration be criticized?
Investment in regeneration can be criticized if the new area creates social or spatial exclusion of less dominant or marginalized groups.
What are examples of quantitative place representations?
Examples of quantitative place representations include census data, crime rates, house prices, demographic data like population pyramids, and economic data.
Define qualitative data in the context of place representation.
Qualitative data in place representation includes songs, novels, poetry, paintings, photographs, and films.
True or False?
Cartographic data is purely quantitative.
False.
Cartographic data is somewhere between qualitative and quantitative, as it requires some interpretation by the producer in terms of how to draw the map.
What is an advantage of qualitative representations of place?
An advantage of qualitative representations is that art can reinforce as well as reflect place identity and uniqueness, and many layers of place identity can be represented at the same time.
What is a disadvantage of quantitative representations of place?
A disadvantage of quantitative representations is that opinions are ignored, and averages can often hide outliers or misrepresent patterns.
Define geospatial data.
Geospatial data is information about geographic locations, features, and boundaries on Earth.
What should be considered when analysing representations of place?
When analyzing representations of place, it's important to consider the reliability and credibility of the source, and what the source does not show.
True or False?
All types of representation present only positive portrayals of a place.
False. All types of representation can present both positive and negative portrayals of a place.
What is an advantage of quantitative data in place representation?
An advantage of quantitative data is that it can be used to compare data across different places and timescales, as well as spatial scales.
What is a disadvantage of qualitative representations of place?
A disadvantage of qualitative representations is that they are very difficult to compare across places and are based on opinions and choices made by those creating the source.