Perfect Competition (AQA A Level Economics)
Revision Note
Written by: Lorraine
Reviewed by: Steve Vorster
Characteristics of Perfect Competition
The characteristics of perfect competition are as follows
There are many buyers and sellers: due to the number of market participants sellers are price takers
There are no barriers to entry and exit from the industry: firms can start-up or leave the industry with relative ease which increases the level of competition
Buyers & sellers possess perfect knowledge of prices: this assumption presupposes perfect information e.g if one seller lowers their price then all buyers will know about it
The products are homogenous: this means firms are unable to build brand loyalty as perfect substitutes exist and any price changes will result in losing customers
Perfectly Competitive Firms are Price Takers
Firms in perfect competition have low market power, low market share and a low industry concentration ratio
There is little market failure in perfectly competitive industries
This is why governments try to encourage more competition in every sector in their economy
Diagram: Individual Firm and Market in Perfect Competition
An individual firm in perfect competition has to accept the market/industry price (P1)
Diagram analysis
In order to maximise profit, firms in perfect competition produce up to the level of output where marginal cost = marginal revenue (MC=MR)
The firm does not have any market power so it is unable to influence the price and quantity
The firm is a price taker due to the large number of sellers
The firm's selling price is the same as the market price, P1 = MR = AR = Demand
Perfect Competition in the Short-run
Firms in perfect competition are able to make abnormal profit in the short-run
A seller may gain a competitive advantage for a short period of time, which allows them to make abnormal profit
Diagram: A Firm in Perfect Competition Making Abnormal Profit
This firm is making abnormal profit in the short-run as the AR > AC at the profit maximisation level of output (Q1)
Diagram analysis
The marginal cost curve (MC) is the supply curve of the firm
The firms is producing at the profit maximisation level of output, where MC=MR (Q1)
At this point, AR (P1) > AC (C1)
The firm is making abnormal profit
Abnormal Profit is Eliminated in the Long-run
If firms in perfect competition make abnormal profit in the short-run, new firms are attracted to the industry
They are incentivised by the opportunity to make abnormal profit
There are no barriers to entry
It is easy to join the industry
Diagram: Abnormal Profits are Eliminated in Long-run
New entrants shift the industry supply curve to the right (S1→S2 ) which changes the industry price from P1→P2. The firm can now only sell its products at P2
Diagram analysis
The firm is initially producing at the profit maximisation level of output, where MC=MR (Q1)
At this level of output, AR (P1) > AC (P2) and the firm is making abnormal profit
Incentivised by profit, new firms join the industry and supply increases from S1→S2
Overall quantity in the industry increases from Q1→Q2
The industry price falls from P1→P2
The firm hast to now sell its products at the industry price of P2
The output of the firm falls from Q1→Q2 as it now has a smaller market share of the larger industry
At the profit maximisation level of output (MC=MR) the firm is now producing at the point where AR= AC
The firm is making normal profit
In the long-run, firms in perfect competition always make normal profit
Firms making a loss leave the industry
Firms making abnormal profit see them slowly eradicated as new firms join the industry
Short-run Losses in Perfect Competition
Firms in perfect competition are able to make losses in the short-run
Periods of intense competition can cause prices to fall below the average costs
New firms may enter the industry. This results in the market share being divided up between more competitors and some individual firms may start making a loss
Diagram: A Loss Making Perfectly Competitive Firm
This firm is making losses in the short-run as the AR < AC at the profit maximisation level of output (Q1)
Diagram analysis
The firms are producing at the profit maximisation level of output, where MC=MR (Q1)
At this level of output, the AR (P1) < AC (C1)
The firm's loss is equivalent to
Losses are Eliminated in the Long-run
If firms in perfect competition make losses in the short-run, some will shut down
The shut down rule will determine which firms shut down
There are no barriers to exit, so it is easy to leave the industry
Diagram: Losses are Eliminated in Long-run
Firms leaving the industry shift the industry supply curve to the left (S1→S2 ) which changes the industry price from P1→P2. Remaining firms can now sell products at P2 which returns it to a position of normal profit
Diagram analysis
The firm is initially producing at the profit maximisation level of output, where MC=MR (Q1)
At this level of output, the AR (P1) < AC (C1) and the firm is making a loss
Some firms leave the industry, and supply decreases from S1→S2
Overall quantity in the industry falls from Q1→Q2
The industry price increases from P1→P2
The firm now has to sell its products at the industry price of P2
The output of the firm increases from Q1→Q2 as it now has a larger market share of the smaller industry
At the profit maximisation level of output (MC=MR) the firm is now producing at the point where AR= AC
The firm is making normal profit
In the long-run, firms in perfect competition always make normal profit
Firms making a loss leave the industry
Firms making supernormal profit see them slowly eradicated as new firms join the industry
Efficiency in Perfect Competition
Allocative efficiency occurs at the level of output where average revenue = marginal cost (AR = MC)
At this point, resources are allocated in such a way that consumers & producers get the maximum possible benefit
No one can be made better off without making someone else worse off
There is no excess demand or supply
Productive efficiency occurs at the level of output where marginal cost = average cost (MC=AC)
At this point average costs are minimised
There is no wastage of scarce resources & a high level of factor productivity
Diagram: Efficiency in Perfect Competition
A perfectly competitive market benefits from both productive and allocative efficiency in the long-run
Diagram Analysis
The firm produces at the profit maximisation level of output where MC=MR (Y)
The firm is productively efficient as MC=AC at this level of output
The firm is allocatively efficient as AR (P)=MC
Critical Analysis of Perfect Competition
Perfect competition is a theoretical market structure
It does provide a useful benchmark for evaluating efficiency for real-world market structures, e.g. monopolies and oligopolies
Perfectly competitive markets has an efficient allocation of resources where resources are allocated to their most valued uses
In reality, most firms do not allocate resources in the most optimal way in a free market
Firms may not aim to be allocatively and productively efficient. They may focus on short-term gains instead
Example: Water privatisation
Following the privatisation of the water industry in the UK in 1989, huge inefficiencies arose
Under private ownership, the main objective of these water companies was to earn short-term profits
Dividends increased for shareholders of water companies
This led to significant underinvestment in infrastructure and maintenance of water supply systems
This led to productive inefficiency, as deferred maintenance led to the deterioration of infrastructure over time. This caused inefficiencies such as leaks, bursts, and service disruptions
It also led to allocative inefficiency as the best interest for consumers and society's welfare declined with fall in water quality and service
The end result of many privatisations (water, electricity, gas, and rail) suggests that free markets do not always achieve efficient resource allocation
This almost always means that privatised firms need to be regulated to ensure efficiency is closer to the standard held by perfect competition
It could be strongly argued that higher efficiencies would be achieved under government ownership
Examiner Tips and Tricks
You should look to demonstrate your awareness that perfect competition, in both product and labour markets, provides a benchmark for judging the extent to which real world markets perform efficiently or inefficiently. This then leads to judgements about the extent to which a misallocation of resources has occurred.
Wherever relevant, critically assess the proposition that perfectly competitive markets lead to an efficient allocation of resources.
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