Oligopoly (AQA A Level Economics)

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Steve Vorster

Written by: Steve Vorster

Reviewed by: Jenna Quinn

Characteristics of Oligopolistic Markets

  • An oligopoly is a market structure in which a few large firms dominate the industry with each firm having significant market power and the concentration ratio of the top 5 firms is usually high

    • E.g. Banks, insurance companies, department stores, supermarkets, petrol retailers, sport stores etc.

Diagram: The Level of Market Power in an Oligopoly

ibdp-economics---levels-of-competition-and-concentration-in-different-structures

Firms in an oligopoly market experience a higher degree of market power and the market share is more concentrated
 

Characteristics of an Oligopoly Market


High Barriers to Entry & Exit


High Concentration Ratio

  • Entering the industry is difficult due to the existing dominance of relatively few firm

  • Start-up costs tend to be high e.g. setting up a renewable energy company costs billions

  • Leaving the industry is difficult due to the high level of sunk costs e.g. mobile phone companies are bidding billions on 5G auctions run by the government, and they cannot recoup this money if they leave the industry

  • A concentration ratio reveals what percentage of the total market share a specific number of firms have

  • A 10-firm concentration ratio reveals the total market share (concentration) of the top 10 firms in the industry

  • A 5-firm concentration reveals the total market share (concentration) of the top 4 firms in the industry

  • The higher the value and the lower the number of firms, the more concentrated the market power in the industry, e.g. the UK supermarket's 5-firm concentration ratio is constantly around 67%


Interdependence of Firms


Product Differentiation

  • With relatively few competitors, firms study each other's behaviour and are highly interdependent in their actions

  • This interdependence generates the use of game theory

  • There is a strong incentive to collude, as this will lead to greater profits

  • There is little incentive to compete on price, as this does not change each firms market share by much and lowers profits

  • Products tend to be highly differentiated

  • Occasionally, products are similar (e.g. petrol). However, the brand around the product is highly differentiated to the point where consumers perceive it as different and are extremely brand loyal

Concentration Ratios

  • Concentration ratios reveal what percentage of the total market share a specific number of firms have, e.g the five-firm concentration ratio reveals the market share of the top five firms in the industry

    • The most commonly used ones in the UK are the five-firm, ten-firm, and twenty-firm concentration ratios

  • A five-firm concentration ratio of around 60% is considered to be an oligopoly
     

  • A one-firm concentration ratio of 100% would be a pure monopoly

    • Many government regulators define a monopoly as a firm with more than 25% market share

      • They act to prevent mergers or acquisitions from taking place, which would give one firm more than 25% of the market share

Worked Example

The following table shows the value of UK supermarket sales for the 3 months to March 31st, 2022.

Calculate the five-firm concentration ratio. Show your working.


Company


Value of Sales
(£ million)


Company


Value of Sales
(£ million)

Tesco

136.5

Waitrose

24

Morrisons

55

Asda

77.5

The Co-operative

30

Lidl

33

Sainsbury's

75

Iceland

15

Aldi

44

Others

10

Step 1: Identify the top five firms by value of sales and add the value of their sales together

     Tesco (136.5) + Asda (77.5) + Sainsbury's (75) + Morrisons (55) + Aldi (44)

 equals space 136.5 plus 77.5 plus 75 plus 55 plus 44
equals space £ 388 space million   


Step 2: Calculate the percentage of total sales of the top five firms

388 over 500 space cross times space 100

equals space 77.6 percent sign
 

The Distinction Between Collusive & Non-collusive Oligopolies

  • Collusive behaviour in oligopolies occurs when firms cooperate to fix prices and restrict output

    • They cease to compete as vigorously as they can

    • The incentive to collude in these markets is high

  • Non collusive behaviour in oligopolies occurs when firms actively compete to maintain/increase market share

    • Price wars may break out occasionally between competitors

    • Little is to be gained as competitors can quickly follow each others actions, resulting with very little change in market share but a significant loss in profits, due to the lower prices generated by the price war

Diagram: A Collusive Oligopoly

3-4-3-supernormal-short-run-profit_edexcel-al-economics

When firms join together in collusion, they agree on a price and act like a monopoly in the industry by removing competition  

Diagram analysis

  •  Five firms with a concentration ratio of 80% meet secretly and agree to fix prices at a particular level

  • The five firms present in the market as a single firm

  • The firm produces at the profit maximisation level of output, where MC = MR (Q1)

    • At this level, AR (P1) > AC (C1)

    • The collusive oligopoly is making higher levels of abnormal profit

Types of collusion

  • Collusion can be overt or tacit

    • The net effect of collusion is that a group of firms end up acting more like a monopoly in the market

  • Overt collusion occurs when firms explicitly agree to limit competition or raise prices (price fixing)

    • A cartel is the most restrictive form of collusion and is illegal in most countries

    • The consequences of overt collusion include:

      • Higher prices for consumers

      • Less output in the market

      • Poor quality products and/or customer service

      • Less investment in innovation

    • Overt collusion often happens in the following ways

      • Price fixing

      • Setting output quotas, which limit supply and naturally result in price increases

      • Agreements to block new firms from entering the industry

  • Tacit collusion occurs when firms avoid formal agreements but closely monitor each other's behaviour, usually following the lead of the largest firm in the industry

    • The most common form of tacit collusion is price leadership

      • Price leadership occurs when a dominant firm sets the price for its products or services, and other smaller firms in the industry typically follow suit

      • This dominant firm, known as the price leader, often has a significant market share or holds a strategic position in the industry

    • Tacit collusion requires firms to monitor the price of the largest firm in the industry and then adjust their prices to match

    • It is difficult for regulators to prove that collusion has occurred

The Distinction Between Cooperation & Collusion

  • Cooperation is a legal agreement between rival firms to share resources and expertise to achieve a specific goal

    • It allows firms to increase sales and market share without violating antitrust (anti monopoly) laws

  • Through the sharing of resources, firms reduce the cost of production and benefit economies of scale 

    • This leads to increased innovation, greater choice, and potentially lower prices for consumers 

  • Cooperation can take the form of joint ventures and strategic alliances

    • E.g In 2023, Sony and Honda established a collaborative venture to produce an electric vehicle. They benefited from shared brand recognition and technologies

  • Collusion is an illegal agreement between rival firms to control price or output

  • Firms effectively act like a monopoly to maximise profits

  • Limiting choice or raising prices is an anti-competitive practice that  reduces consumer surplus 

    • Regulatory authorities have to monitor and regulate this behaviour to ensure fair outcomes for consumers   

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Steve Vorster

Author: Steve Vorster

Expertise: Economics & Business Subject Lead

Steve has taught A Level, GCSE, IGCSE Business and Economics - as well as IBDP Economics and Business Management. He is an IBDP Examiner and IGCSE textbook author. His students regularly achieve 90-100% in their final exams. Steve has been the Assistant Head of Sixth Form for a school in Devon, and Head of Economics at the world's largest International school in Singapore. He loves to create resources which speed up student learning and are easily accessible by all.

Jenna Quinn

Author: Jenna Quinn

Expertise: Head of New Subjects

Jenna studied at Cardiff University before training to become a science teacher at the University of Bath specialising in Biology (although she loves teaching all three sciences at GCSE level!). Teaching is her passion, and with 10 years experience teaching across a wide range of specifications – from GCSE and A Level Biology in the UK to IGCSE and IB Biology internationally – she knows what is required to pass those Biology exams.