Oligopoly (AQA A Level Economics)
Revision Note
Written by: Steve Vorster
Reviewed by: Jenna Quinn
Characteristics of Oligopolistic Markets
An oligopoly is a market structure in which a few large firms dominate the industry with each firm having significant market power and the concentration ratio of the top 5 firms is usually high
E.g. Banks, insurance companies, department stores, supermarkets, petrol retailers, sport stores etc.
Diagram: The Level of Market Power in an Oligopoly
Firms in an oligopoly market experience a higher degree of market power and the market share is more concentrated
Characteristics of an Oligopoly Market
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Concentration Ratios
Concentration ratios reveal what percentage of the total market share a specific number of firms have, e.g the five-firm concentration ratio reveals the market share of the top five firms in the industry
The most commonly used ones in the UK are the five-firm, ten-firm, and twenty-firm concentration ratios
A five-firm concentration ratio of around 60% is considered to be an oligopoly
A one-firm concentration ratio of 100% would be a pure monopoly
Many government regulators define a monopoly as a firm with more than 25% market share
They act to prevent mergers or acquisitions from taking place, which would give one firm more than 25% of the market share
Worked Example
The following table shows the value of UK supermarket sales for the 3 months to March 31st, 2022.
Calculate the five-firm concentration ratio. Show your working.
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Tesco | 136.5 | Waitrose | 24 |
Morrisons | 55 | Asda | 77.5 |
The Co-operative | 30 | Lidl | 33 |
Sainsbury's | 75 | Iceland | 15 |
Aldi | 44 | Others | 10 |
Step 1: Identify the top five firms by value of sales and add the value of their sales together
Tesco (136.5) + Asda (77.5) + Sainsbury's (75) + Morrisons (55) + Aldi (44)
Step 2: Calculate the percentage of total sales of the top five firms
The Distinction Between Collusive & Non-collusive Oligopolies
Collusive behaviour in oligopolies occurs when firms cooperate to fix prices and restrict output
They cease to compete as vigorously as they can
The incentive to collude in these markets is high
Non collusive behaviour in oligopolies occurs when firms actively compete to maintain/increase market share
Price wars may break out occasionally between competitors
Little is to be gained as competitors can quickly follow each others actions, resulting with very little change in market share but a significant loss in profits, due to the lower prices generated by the price war
Diagram: A Collusive Oligopoly
When firms join together in collusion, they agree on a price and act like a monopoly in the industry by removing competition
Diagram analysis
Five firms with a concentration ratio of 80% meet secretly and agree to fix prices at a particular level
The five firms present in the market as a single firm
The firm produces at the profit maximisation level of output, where MC = MR (Q1)
At this level, AR (P1) > AC (C1)
The collusive oligopoly is making higher levels of abnormal profit
Types of collusion
Collusion can be overt or tacit
The net effect of collusion is that a group of firms end up acting more like a monopoly in the market
Overt collusion occurs when firms explicitly agree to limit competition or raise prices (price fixing)
A cartel is the most restrictive form of collusion and is illegal in most countries
The consequences of overt collusion include:
Higher prices for consumers
Less output in the market
Poor quality products and/or customer service
Less investment in innovation
Overt collusion often happens in the following ways
Price fixing
Setting output quotas, which limit supply and naturally result in price increases
Agreements to block new firms from entering the industry
Tacit collusion occurs when firms avoid formal agreements but closely monitor each other's behaviour, usually following the lead of the largest firm in the industry
The most common form of tacit collusion is price leadership
Price leadership occurs when a dominant firm sets the price for its products or services, and other smaller firms in the industry typically follow suit
This dominant firm, known as the price leader, often has a significant market share or holds a strategic position in the industry
Tacit collusion requires firms to monitor the price of the largest firm in the industry and then adjust their prices to match
It is difficult for regulators to prove that collusion has occurred
The Distinction Between Cooperation & Collusion
Cooperation is a legal agreement between rival firms to share resources and expertise to achieve a specific goal
It allows firms to increase sales and market share without violating antitrust (anti monopoly) laws
Through the sharing of resources, firms reduce the cost of production and benefit economies of scale
This leads to increased innovation, greater choice, and potentially lower prices for consumers
Cooperation can take the form of joint ventures and strategic alliances
E.g In 2023, Sony and Honda established a collaborative venture to produce an electric vehicle. They benefited from shared brand recognition and technologies
Collusion is an illegal agreement between rival firms to control price or output
Firms effectively act like a monopoly to maximise profits
Limiting choice or raising prices is an anti-competitive practice that reduces consumer surplus
Regulatory authorities have to monitor and regulate this behaviour to ensure fair outcomes for consumers
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