14 marks
Read the following extracts (D to G) before answering
Explain how one of Ansoff’s generic strategies might be applied to Taco Bell’s decision to enter the Brazilian market
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Global Marketing (Edexcel A Level Business)
Exam Questions
2 hours11 questions24 marks
Read the following extracts (D to G) before answering
Explain one benefit to Uber of adopting a glocalisation marketing strategy for its ridesharing services in India
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34 marks
Read the following extracts (A to D) before answering
Using the information in Extract D, explain one cultural difficulty Live the Adventure may face when setting up its new centre for winter activity holidays in Europe
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44 marks
Read the following extracts (A to D) before answering
Explain one implication for Taco Bell of adapting the product element of its marketing mix to target customers in Brazil
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54 marks
Read the following extracts (A to C) before answering
Explain why Spotify may consider the Asian market for music streaming to be a 'problem child'
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110 marks
Read the following extracts (A to D) before answering
Assess the the cultural and social factors that may affect the sales of dark chocolate in emerging economies, such as India
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28 marks
Read the following extracts (D to G) before answering
Assess two cultural factors that may affect Uber's successful entry into the Indian ride sharing market
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312 marks
Read the following extracts (D to G) before answering
Assess the likely importance to a business, such as Lavazza, of adapting its marketing mix to global markets
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120 marks
Read the following extracts (E to G) before answering
Haier is aiming to continue its global expansion in the white goods market. It could do this by focusing on either global niche markets or global mass markets for white goods
Evaluate these two options and recommend which approach is most suitable for Haier
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2
20 marks
20 marksRead the following extracts (D to G) before answering
Uber aims to become the market leader in Indian ridesharing. To achieve this Uber could either focus on adapting its service to the needs of Indian consumers or improve its business ethics
Evaluate these two options and recommend which one Uber should choose to become market leader
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320 marks
Read the following extracts (D to G) before answering
Taco Bell entered the Brazilian market in 2018, with limited success. To increase sales, Taco Bell could either adopt a polycentric, or an ethnocentric approach to marketing
Evaluate these two options and recommend which one is most suitable for Taco Bell to increase its sales in Brazil
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