Business Objectives & Strategy (Edexcel A Level Business): Exam Questions

Read the following extracts (E to G) before answering

Holly and Andy are considering creating a mission statement for The Wonky Table

Assess the potential benefits to The Wonky Table of having a mission statement

Read the following extracts (E to H) before answering

Assess two distinctive capabilities that provide Ryanair with a competitive advantage in the airline market

Read the following extracts (A to D) before answering

Using the data in Extracts B and C, assess the likely effects of decreases in UK corporation tax rates in March 2020 on UK restaurant chains, such as Jamie Oliver’s.

Read the following extracts (A to D) before answering

Assess, with reference to Porter’s five forces, whether the ‘bargaining power of buyers’ represents the most significant external influence on easyJet plc.

Read the following extracts (E to H) before answering

Assess the usefulness of SWOT analysis for Bluebells’ continued success.

Read Extracts A to D before answering.

Assess whether the distinctive capability of innovation is the main reason that Brompton has a competitive advantage.

Read the following extracts (A to D) before answering

Warby Parker’s main corporate objective is to grow the business. The management is considering two options, either to develop a new range of contact lenses for the high income market, or to start selling glasses in the low income market

Evaluate these two options and recommend which one is most likely to achieve Warby Parker’s main corporate objective

Read the following extracts (E to H) before answering

Buy it Direct has set the objective of increasing its sales revenue. It is considering two options, either to adopt a strategy of market penetration in the UK Electrical Household Appliance market or diversification

Evaluate these two options and recommend which one is most likely to achieve Buy it Direct’s objective of increasing its sales revenue

Read the following extracts (E to G) before answering

Holly and Andy are considering ways to increase profits. They could either extend their premises upstairs or offer external catering to local businesses

Using the data in Extract G and SWOT analysis, evaluate each option and recommend to Holly and Andy which one might be better for them to increase profits

Read the following extracts (A to C) before answering

To achieve its aim of increasing its market share of the global wearable technology market, Tended Ltd could produce a new smartwatch or launch a marketing campaign for ‘Tended Protect’

Evaluate these two options and recommend which one is most suitable for Tended Ltd to achieve its aim of increasing its market share

Read Extracts E to H in the Source Booklet before answering

When reviewing Peloton’s corporate strategy, its Chief Executive has identified technology as the most important PESTLE factor to prioritise. Other directors consider prioritising social factors as more important.

Evaluate these two PESTLE factors and recommend which one Peloton should prioritise when developing its future corporate strategy.

Read Extracts A to C before answering

Porter’s Strategic Matrix suggests that a car manufacturer can grow the sales of its electric cars by either focusing on differentiation or cost leadership.

Evaluate these two options and recommend which one is the most important for the successful growth in sales of its electric cars.