Business Objectives & Strategy (Edexcel A Level Business)

Read the following extracts (E to G) before answering

Holly and Andy are considering creating a mission statement for The Wonky Table

Assess the potential benefits to The Wonky Table of having a mission statement

Read the following extracts (E to H) before answering

Assess two distinctive capabilities that provide Ryanair with a competitive advantage in the airline market

Read the following extracts (A to D) before answering

Warby Parker’s main corporate objective is to grow the business. The management is considering two options, either to develop a new range of contact lenses for the high income market, or to start selling glasses in the low income market

Evaluate these two options and recommend which one is most likely to achieve Warby Parker’s main corporate objective

Read the following extracts (E to H) before answering

Buy it Direct has set the objective of increasing its sales revenue. It is considering two options, either to adopt a strategy of market penetration in the UK Electrical Household Appliance market or diversification

Evaluate these two options and recommend which one is most likely to achieve Buy it Direct’s objective of increasing its sales revenue

Read the following extracts (E to G) before answering

Holly and Andy are considering ways to increase profits. They could either extend their premises upstairs or offer external catering to local businesses

Using the data in Extract G and SWOT analysis, evaluate each option and recommend to Holly and Andy which one might be better for them to increase profits

Read the following extracts (A to C) before answering

To achieve its aim of increasing its market share of the global wearable technology market, Tended Ltd could produce a new smartwatch or launch a marketing campaign for ‘Tended Protect’

Evaluate these two options and recommend which one is most suitable for Tended Ltd to achieve its aim of increasing its market share