14 marks
Read the following extracts (E to G) before answering
Explain how Pfizer could benefit from using a price skimming strategy
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Marketing Mix & Strategy (Edexcel A Level Business)
Exam Questions
2 hours14 questions24 marks
Read the following extracts (A to D) before answering
Using Extracts B and C, explain one way in which Hot Chip could change elements of its design mix to reflect eating behaviours at fast food restaurants
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34 marks
Read the following extracts (A to C) before answering
Using the data from Extract A and your knowledge of the product life cycle, explain one way in which the marketing of music streaming might be different in 2010 compared to 2019
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4
4 marks
4 marksRead the following extracts (A to D) before answering
In 2006, Mumtaz launched a new range of Halal baby food, which includes individual sachets of pureed spiced meals. It uses a cost-plus pricing method
Fixed costs associated with the manufacture of these sachets are £16,000 per month and variable costs are £0.24 per sachet. Mumtaz produces and sells 40,000 sachets per month at an average selling price of £0.99
Calculate the percentage mark up on Mumtaz's sachets of Halal baby food
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54 marks
4 marksRead the following extracts (A to C) before answering
Between 2019 and 2020, Tended Ltd's volume share of the fitness, activity and sports trackers market was estimated to grow from 1.9% to 2.2%, largely as a result of a successful social media promotional campaign
Calculate the percentage difference in the volume of Tended Ltd's sales between 2019 and 2020
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64 marks
Read the following extracts (E to G) before answering
Explain one suitable method The Wonky Table could use to promote its external catering service to local businesses
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110 marks
Read the following extracts (A to D) before answering
Assess the consequences to a business, such as Spirit Airlines, of only selling its tickets online
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28 marks
Read the following extracts (A to C) before answering
Assess two likely benefits to Jack’s if it only advertises locally using leaflets
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312 marks
Read the following extracts (A to C) before answering
Bon Bon’s has identified ‘Traffic Light Lollies’ as being a ‘dog’ in its product portfolio
Assess the possible consequences for Bon Bon’s continuing to sell ‘Traffic Light Lollies’
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48 marks
Read the following extracts (A to D) before answering
Using the data in Extract A, assess two benefits of branding for a chocolate manufacturer, such as Mars UK Ltd
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510 marks
Read the following extracts (A to D) before answering
Mark Maitland, Media and Entertainment Leader at PwC UK, suggested cinemas might make more use of opportunities to add value, such as providing luxury seats
Assess whether providing luxury seats is the best way for cinemas to increase added value
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120 marks
Read the following extracts (A to C) before answering
Spotify is aiming to extend the product life cycle of its music streaming business. Spotify could either focus on marketing strategies in existing markets, such as Europe and the USA, or expand into emerging markets, such as those in Asia
Evaluate these two options and recommend which one is most suitable for Spotify to extend the product life cycle of its music streaming business
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220 marks
Read the following extracts (E to H) before answering
For long-haul flights to the Americas, Ryanair and Air Europa could use competitive pricing or a penetration pricing strategy to maximise profit
Evaluate these two pricing strategies and recommend which one should be used by Ryanair and Air Europa to maximise profit
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320 marks
Read the following extracts (A to C) before answering
Bon Bon’s is currently a business to business (B2B) company with an objective to increase profitability. To do this, Bon Bon’s could either increase sales as a B2B company, or become a business to customer (B2C) company
Evaluate these two options and recommend which one is more likely to improve Bon Bon’s profitability
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