A LevelBusinessEdexcelExam Questions1. Marketing & People1.2 Market

Market (Edexcel A Level Business): Exam Questions

Exam code: 9BS0

2 hours18 questions

4 marks

Read the following extracts (A to D) (opens in a new tab) before answering

Using the data from Extract B, draw a supply and demand diagram for airline tickets to show the likely effects of the change in jet fuel prices between 2014 and 2015

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4 marks

Extract A
GreenBite Ltd
GreenBite Ltd is a UK-based food manufacturing business that produces chilled plant-based meals for the mass market. The business sells its products through major UK supermarkets and directly to consumers via its own online ordering platform. GreenBite positions itself as a convenient and affordable alternative to eating out, targeting customers who want quick meal options without cooking from scratch.
GreenBite’s management team is analysing how changes in household income have affected demand for its online products. During 2023, food price inflation remained high and many households looked for cheaper alternatives to eating out, including ready-made meals purchased online.

Extract B
Working at GreenBite’s production site
GreenBite employs 220 workers at its main production facility. Most employees work on food preparation, packaging and quality checks. Jobs are clearly defined and production follows a set process to ensure food safety standards are met.
Employees are paid an hourly wage, with the opportunity to earn a monthly bonus if production targets are met and wastage is reduced. Training is provided when new equipment is introduced, but promotion opportunities are limited because the business has a relatively flat organisational structure.
GreenBite also offers flexible shift patterns, which are popular with employees who have caring responsibilities. Staff surveys suggest that while pay is important, many employees also value job security and predictable working hours.

Extract C
Marketing GreenBite products
GreenBite’s marketing focuses on health, convenience and sustainability. Its packaging uses simple designs and clearly displays nutritional information. The business has invested heavily in digital marketing, including social media advertising and partnerships with food bloggers.
In 2023, GreenBite launched a new marketing campaign based around the idea of “easy everyday choices”. The campaign aimed to attract customers who were not fully committed to plant-based diets but wanted to reduce their meat consumption.
Market research showed that brand awareness increased from 18% to 26% following the campaign. However, some customers continued to view GreenBite meals as more expensive than supermarket own-brand alternatives.

Using the data in Extract A, explain one way demand for GreenBite’s online products is affected by changes in household income.

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8 marks

Extract D
51 years of independent retail
Jonathan Trumbull Ltd was founded in 1971 in Norwich, by John and Roger Kingsley. John's son, David Kingsley, is still a director and manager and is one of 20 staff. Jonathan Trumbull Ltd owns three stores: Trumbull, a traditional men's clothing store; Ginger, a high-end women's fashion store; and Hatters, which focuses more on contemporary fashion.
Trumbull, Hatters, and Ginger offer a range of fashionable classic and casual wear, aimed at adult customers on a range of incomes. The business sells clothing from a variety of brands, including Armani, Tom Ford, and Moschino.
Norwich is the largest city in the East of England and is the main regional centre for shopping. It has regularly been voted one of the top five retail destinations in the UK.
(Source: adapted from jonathantrumbull.co.uk and interview with manager)

Extract E
Ginger reopens in its former shop
Ginger is part of the Jonathan Trumbull Ltd retail group, one of Norwich’s longest-established businesses. It has moved back to its original premises in Timberhill, after a short spell being based in the Trumbull store in Norwich.
Beckie Kingsley is the store manager. She is the daughter of David Kingsley, a Jonathan Trumbull director, and is likely to be his successor. Beckie said: “When the building became available, we thought we would come back. It is lovely being back in Timberhill. It has a great community spirit, and it is full of thriving independent shops, including other fashion retailers. Everybody is willing to help each other out and we all share ideas. Timberhill is a beautiful street, near lovely green areas. Customers have welcomed us back.”
(Source: adapted from https://www.eveningnews24.co.uk/news/ business/22321802.high-end-boutique-reopens-former-shop/)

Extract F
Extract from Jonathan Trumbull Ltd’s statement of financial position
(Source: adapted from © Crown copyright)

Extract G
Competition for Jonathan Trumbull Ltd
In 2023, the multinational clothing retailer, Urban Outfitters, announced the opening of its store in Chantry Place, Norwich's biggest shopping mall. Urban Outfitters became the latest competitor to Jonathan Trumbull Ltd to open, after its planning application was approved by Norwich City Council.
Urban Outfitters began in 1970 in the USA, and now operates more than 200 stores in North America and Europe. Urban Outfitters sells a mix of on-trend women's and men's clothes, including shoes, hats, bags, and a collection of handpicked vintage clothing known as Urban Renewal.
Online sales increased by 150% in 2022, however Urban Outfitters is also opening new stores.
(Source: adapted from eveningnews24.co.uk and marker.medium.com)

Assess two factors that could influence the demand for new clothing sold by Jonathan Trumbull Ltd.

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