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Past paper and exam-style questions organised by topic, with student-friendly answers written by teachers and examiners.
Meeting Customer Needs
The Market, Market Research, Market Positioning
Market
Demand, Supply, Markets, Price Elasticity of Demand (PED), Income Elasticity of Demand (YED)
Marketing Mix & Strategy
Product or Service Design, Branding & Promotion, Pricing Strategy, Distribution, Marketing Strategy
Managing People
Approaches to Staffing, Recruitment, Selection & Training, Organisational Design, Motivation in Theory & Practice, Leadership
Entrepreneurs & Leaders
Role of an Entrepreneur, Entrepreneurial Motives & Characteristics, Business Objectives, Forms of Business, Business Choices, Moving From Entrepreneur to Leader
Raising Finance
Internal Finance, External Finance, Liability, Planning
Financial Planning
Sales Forecasting, Sales, Revenue & Costs, Break-even, Budgets
Managing Finance
Profit, Liquidity, Business Failure
Resource Management
Production, Productivity & Efficiency, Capacity Utilisation, Stock Control, Quality Management
External Influences
Economic Influences, Legislation, The Competitive Environment
Business Objectives & Strategy
Corporate Objectives, Theories of Corporate Strategy, SWOT Analysis, Impact of External Influences
Business Growth
Growth, Mergers & Takeovers, Organic Growth, Reasons for Staying Small
Decision-Making Techniques
Quantitative Sales Forecasting, Investment Appraisal, Decision Trees, Critical Path Analysis
Influences on Business Decisions
Corporate Influences, Corporate Culture, Shareholders Versus Stakeholders, Business Ethics
Assessing Competitiveness
Interpretation of Financial Statements, Ratio Analysis, Human Resources
Managing Change
Causes & Effects of Change, Key Factors in Change, Scenario Planning
Globalisation
Growing Economies, International Trade & Business Growth, Factors Contributing to Increased Globalisation, Protectionism, Trading Blocs
Global Markets & Business Expansion
Conditions that Prompt Trade, Assessing a Country as a Market, Assessing a Country as a Production Location, Reasons for Global Mergers & Joint Ventures, Global Competitiveness
Global Marketing
Marketing, Niche Markets, Cultural & Social Factors
Global Industries & Multinational Corporations
The Impact of MNCs, Ethics, Controlling MNCs