Answering 12-Mark Questions (Edexcel A Level Business)

Step 1

• Start off by showing some knowledge; defining a key term or using a business concept is good way to do this

  • This will secure some Level 1 knowledge marks and can help you focus your response

Step 2

• In the next paragraph, you should start your analysis by making a strong point

  • Support it with some relevant context from the stimulus material

    • Quoting some data, including a calculation, or remarking on a key business feature or trend are good ways to do this

  • Develop a chain of reasoning that develops the point logically. The X→Y→Z approach is a good way to build a coherent chain:

    • E.g. X leads to Y which results in Z or X and Y lead to Z

  • The best chains of analysis combine points effectively. For example:

    • E.g. X₁ and X₂ lead to Y, which results in Z or X leads to Y₁ and/or Y₂, which results in Z or X leads to Y, which results in Z₁ and/or Z₂

Step 3

• In the next paragraph, you need to show balance by providing a counterpoint

  • Make a logical, relevant counterpoint

  • Make sure that it is relevant to the question stem

  • A further chain of XYZ reasoning with context is also required

Step 4

• Repeat steps two and three with a further point and counterpoint
  

Step 5

• In your final paragraph, you need to make a supported judgement

• This should be the most developed section of your response

• Weigh up both of your arguments, considering their strength and relevance

• A decision is required, along with the main reasons for your choice

  • Are there any context-specific reasons for your choice?

  • Do you have all of the information required to make a reliable recommendation?

  • Does your answer depend on any internal or external factors?

• Try to broaden your reflection by considering factors such as

  • Whether your decision would be different in the long term

  • The views of different stakeholders

  • The contribution your decision may make to achieving business aims and objectives.