Ethics (Edexcel A Level Business): Revision Note
Exam code: 9BS0
An introduction to ethics
Business ethics refers to the principles and norms that govern business behaviour
The ethics of a business will determine how it operates and its decision-making process
Unethical actions can damage the brand and result in a loss of profitability
Unethical actions are often pursued, as they result in higher levels of profit for the business (or its owners)
Customers around the world are putting more and more pressure on brands to behave ethically
Businesses are being judged more on how they handle the following issues
Ethical considerations

Ethical considerations explained
Stakeholder conflicts
A stakeholder is an individual or group that has an interest in or can be affected by a business
Different stakeholders have different levels of power and different priorities, which inevitably creates the potential for conflict
Conflicts between stakeholders
Conflict | Explanation |
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Management vs workers |
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Management vs owners |
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Company profits vs resource depletion |
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Pay and working conditions
Multinational corporations (MNCs) often operate in countries that have different employment regulations and working conditions
MNCs need to decide if they will comply with the regulations of their base location or the other country
MNCs may demonstrate unethical behaviour by exploiting workers in LEDCs by paying them lower wages
MNCs argue that the wages they pay provide a decent standard of living within that country
In 2015, Apple came under scrutiny as its production facilities in China were found to pay workers approximately $1.85 an hour, nowhere near enough to cover workers' living expenses
Some MNCs also behave unethically by providing poor working conditions in order to cut costs
Factories and warehouses with poor working conditions are referred to as "sweatshops"
Nike was accused of using sweatshops in countries such as China and Vietnam, paying workers just 14 cents a day
Another issue with MNCs is child labour, where school-aged children are working extremely long hours
Starbucks was found to have children under 13 working 40-hour weeks in Guatemala picking beans for as little as £5 a day
Environmental considerations
Climate change and global warming have become a priority for governments across the world
Governments are encouraging businesses to improve the environmental impact of their business activity
Current environmental issues
Issue | Explanation |
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Waste management |
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Emissions |
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Supply chain considerations
The supply chain consists of all the suppliers involved in the manufacturing of a product/service
Many MNCs have suppliers in different countries, and increasingly, they are held accountable for the working conditions of these suppliers
Many MNCs are now taking action to reduce unethical labour practices as part of their corporate social responsibility (CSR) practices
Issues with child labour and exploitation of labour in the supply chain
Child labour | Exploitation of labour |
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Marketing considerations
When developing their marketing strategies, MNCs must consider the cultural and social differences in the countries in which they operate
Marketing considerations for MNCs
Misleading labelling | Inappropriate promotional activities |
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