Ethics (Edexcel A Level Business)
Revision Note
An Introduction to Ethics
Business ethics refers to the principles and norms that govern business behaviour
The ethics of a business will determine how they operate and their decision making process
Unethical actions can damage the brand and result in a loss of profitability
Unethical actions are usually pursued as they result in higher levels of profit for the business (or its owners)
Customers around the world are putting more and more pressure on brands to behave ethically
Businesses are being judged more on how they handle the following issues
The range of ethical considerations businesses need to consider
Ethical Considerations Explained
Stakeholder Conflicts
A stakeholder is an individual or group that has an interest or can be affected by a business
Different stakeholder have different levels of power and different priorities which inevitably creates the potential for conflict
Conflict | Explanation |
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Management V Workers |
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Management V Owners |
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Company Profits vs. Resource Depletion |
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Pay & Working Conditions
MNCs often operate in countries which have different employment regulations and working conditions
MNCs need to decide if they will comply with the regulations of their base location or the country abroad
MNCs may demonstrate unethical behaviour by exploiting workers in LEDCs by paying them lower wages
MNCs argue that the wages they pay provide a decent standard of living within that country
In 2015, Apple came under scrutiny as their production facilities in China were found to pay workers approximately $1.85 an hour, nowhere near enough to cover their living expenses
Some MNCs also behave unethically by providing poor working conditions in order to cut costs
Factories and warehouses with poor working conditions are referred to as ‘sweatshops’
Nike were accused of using sweatshops in countries such as China and Vietnam, paying workers 14 cents a day
Another issue with MNCs is child labour, where school aged children are working extremely long hours
Starbucks were found to have children under 13, working 40 hour weeks in Guatemala picking beans for as little as £5 a day
Environmental Considerations
Climate change and global warming have become a priority for governments across the world
Governments are encouraging businesses to improve the environmental impact of their business activity
Current Environmental Issues
Potential Issue | Explanation |
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Waste Management |
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Emissions |
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Supply Chain Considerations
The supply chain consists of all the suppliers involved in the manufacturing of a product/service
Many MNCs have suppliers in different countries and increasingly they are held accountable for the working conditions of these suppliers
Many MNCs are now taking action to reduce unethical labour practices as part of their Corporate Social Responsibility (CSR)
Issues with child labour and exploitation of labour in the supply chain
Child labour | Exploitation of labour |
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Marketing Considerations
When developing their marketing strategy, MNCs must consider the cultural and social differences in the countries in which they operate
Marketing Considerations for MNCs
Misleading labelling | Inappropriate Promotional Activities |
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