Cultural & Social Factors (Edexcel A Level Business)
Revision Note
Factors to Consider in Global Marketing
Global businesses must consider various cultural and social factors to effectively market their products/services in different countries and regions
Cultural and social factors to consider in global markets
By understanding cultural differences, adapting to local tastes, using accurate translations, and avoiding inappropriate branding and promotion, businesses can build strong relationships with their global customers and achieve long-term success
An Explanation of the Cultural and Social Factors
Factor | Explanation |
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Cultural differences |
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Different tastes |
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Language |
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Unintended meanings
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Inappropriate or inaccurate translations |
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Inappropriate branding or promotion
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