Reasons for Staying Small (Edexcel A Level Business)

Revision Note

Small Business Survival in Competitive Markets

  • Many firms start small & will grow into large companies or even multi-national corporations (Amazon started in a garage)

  • While many firms grow, others do not or they intentionally choose to remain small

Reasons Why Small Firms Exist

  • They offer a more personalised service and focus on building relationships with their customers (excellent customer service)

  • They are unable to access finance for expansion

  • They provide a product that is in a niche market - smaller market size but can be very profitable

  • By remaining small, there is a high ability to respond quickly to changing customer needs/preferences

  • Rapid growth can cause diseconomies of scale which can be difficult to deal with and so many owners choose to avoid these

  • Owners goal is not profit maximisation but rather an acceptable quality of life (satisficing)

  • Many changes in technology favour large scale operations but others can work to the advantage of small firms

  • The Internet offers low cost access to market for many firms

  • With effective use of technology to cater for the precise needs of small market niches, small firms can thrive

  • This is especially true where technology reduces the cost differential between the mass produced and the niche product

  • Thus modern technology can work in favour of the small-scale and personalised rather than the mass produced and impersonal

  • Niche markets can be targeted profitably by small firms that have relatively small overheads and do not need to achieve the volume of sales required by larger competitors

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