1. Marketing & People

1.1 Meeting Customer Needs

The Market

Market Research

Market Positioning

1.2 Market

Demand

Supply

Markets

Price Elasticity of Demand (PED)

Income Elasticity of Demand (YED)

1.3 Marketing Mix & Strategy

Product or Service Design

Branding & Promotion

Pricing Strategy

Distribution

Marketing Strategy

1.4 Managing People

Approaches to Staffing

Recruitment, Selection & Training

Organisational Design

Motivation in Theory & Practice

Leadership

1.5 Entrepreneurs & Leaders

Role of an Entrepreneur

Entrepreneurial Motives & Characteristics

Business Objectives

Forms of Business

Business Choices

Moving From Entrepreneur to Leader

2. Managing Business Activities

2.1 Raising Finance

Internal Finance

External Finance

Liability

Planning

2.2 Financial Planning

Sales Forecasting

Sales, Revenue & Costs

Break-even

Budgets

2.3 Managing Finance

Profit

Liquidity

Business Failure

2.4 Resource Management

Production, Productivity & Efficiency

Capacity Utilisation

Stock Control

Quality Management

2.5 External Influences

Economic Influences

Legislation

The Competitive Environment

3. Business Decisions & Strategy

3.1 Business Objectives & Strategy

Corporate Objectives

Theories of Corporate Strategy

SWOT Analysis

Impact of External Influences

3.2 Business Growth

Growth

Mergers & Takeovers

Organic Growth

Reasons for Staying Small

3.3 Decision-Making Techniques

Quantitative Sales Forecasting

Investment Appraisal

Decision Trees

Critical Path Analysis

3.4 Influences on Business Decisions

Corporate Influences

Corporate Culture

Shareholders Versus Stakeholders

Business Ethics

3.5 Assessing Competitiveness

Interpretation of Financial Statements

Ratio Analysis

Human Resources

3.6 Managing Change

Causes & Effects of Change

Key Factors in Change

Scenario Planning

4. Global Business

4.1 Globalisation

Growing Economies

International Trade & Business Growth

Factors Contributing to Increased Globalisation

Protectionism

Trading Blocs

4.2 Global Markets & Business Expansion

Conditions that Prompt Trade

Assessing a Country as a Market

Assessing a Country as a Production Location

Reasons for Global Mergers & Joint Ventures

Global Competitiveness

4.3 Global Marketing

Marketing

Niche Markets

Cultural & Social Factors

4.4 Global Industries & Multinational Corporations

The Impact of MNCs

Ethics

Controlling MNCs

5. Exam Technique

5.1 The Exam Papers

Paper 1 Guidance

Paper 2 Guidance

The Paper 3 Pre-Release

Paper 3 Guidance

5.2 Business Studies Skills

Skills You Need to Demonstrate

5.3 Structuring Your Responses

Answering 4-Mark Questions

Answering 8-Mark Questions

Answering 10-Mark Questions

Answering 12-Mark Questions

Answering 20-Mark Questions

6. Pre Release Preparation

2025 Pre-Release: Music Industry

Pre-release context

Trends in the consumption of recorded music

Businesses in the UK music retail market

Business growth and objectives

Exam boards

• Cambridge (CIE) A Level Business

Study tools

• Edexcel A Level Business · Exam Questions
• Edexcel A Level Business · Flashcards
• Edexcel A Level Business · Past Papers

Related links

• A Level Business · Revision Notes
• A Level Business · Exam Questions
• A Level Business · Flashcards
• A Level Business · Past Papers